In 1993, Zima was momentarily a cool option to replace wine coolers, which had gone out of style. (By the way, weird to think of an era where wine coolers were in style, right?) Almost immediately, the backlash to Zima was stronger than the trend. David Letterman made fun of it. It got a reputation as a "girly" drink. And people complained it wasn't any good.
Looking back, Zima looks quaint next to some of the stuff they pass off now as alternatives to beer and wine. Zima was replaced by Smirnoff Ice and that gang, followed by Four Loko and Sparks, and who knows what foul nonsense is next.
But if you want to relive 1993 and throw a Zima party, now you can. It's $8.99 at Boulevard. And even though it's of questionable coolness, it's actually not bad-tasting at all.